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<rss version="2.0"><channel><title>digitaltwin.org.uk</title><link>https://digitaltwin.org.uk/</link><description>Work is coming apart: research by Mark Maynard on how work will be organised as AI arrives, open for comment.</description><language>en-gb</language><item><title>Is your human not cutting the mustard? Here&#x27;s how to deal with it.</title><link>https://digitaltwin.org.uk/articles/is-your-human-not-cutting-the-mustard/</link><guid>https://digitaltwin.org.uk/articles/is-your-human-not-cutting-the-mustard/</guid><pubDate>Thu, 29 Oct 2026 00:00:00 +0000</pubDate><description>A reversal: the advice managers give about struggling staff, written by AI about humans. It is a joke with a serious point: if work is coming apart into capabilities, we need to decide now what people are for, how they learn, and what we owe them.</description></item><item><title>Work is coming apart</title><link>https://digitaltwin.org.uk/papers/flagship/</link><guid>https://digitaltwin.org.uk/papers/flagship/</guid><pubDate>Wed, 28 Oct 2026 00:00:00 +0000</pubDate><description>From roles to capabilities, and why every organisation will need a twin of itself first</description></item><item><title>The capability as an entity</title><link>https://digitaltwin.org.uk/papers/wp1/</link><guid>https://digitaltwin.org.uk/papers/wp1/</guid><pubDate>Wed, 28 Oct 2026 00:00:00 +0000</pubDate><description>Why work will be organised around units that take something in, transform it and hand it on, and how those units will advertise themselves</description></item><item><title>Goodhart&#x27;s Law and the fifty terrible leads</title><link>https://digitaltwin.org.uk/articles/goodharts-law-fifty-terrible-leads/</link><guid>https://digitaltwin.org.uk/articles/goodharts-law-fifty-terrible-leads/</guid><pubDate>Fri, 16 Oct 2026 00:00:00 +0000</pubDate><description>Paying for outputs invites gaming: once a number becomes the target, it stops measuring what matters. Measuring the next step, buyer-checked samples, recorded failures and versioned definitions may help, but that is still a hypothesis.</description></item><item><title>Stop writing an AI strategy. Write down your work first.</title><link>https://digitaltwin.org.uk/articles/stop-writing-an-ai-strategy/</link><guid>https://digitaltwin.org.uk/articles/stop-writing-an-ai-strategy/</guid><pubDate>Fri, 16 Oct 2026 00:00:00 +0000</pubDate><description>An AI strategy without a clear picture of the work is a list of tools looking for a problem. Map one area of work as input, transformation and output first; then decide which pieces a person, software or AI should do.</description></item></channel></rss>
